# Brand Guide & Design Assets

## Logo

[Logo files](https://drive.google.com/drive/u/0/folders/1hHOxvGEJvwptKRKfONs0BJ1isCcYFzus)

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FiJLmz4MFKhEGSKsJFOcd%2FLogo.jpg?alt=media&#x26;token=c9a31840-50d5-4164-9cbb-58d1c3123aea" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FhJjedNgFqWLkP9w6BikI%2FLogo%20guidelines.jpg?alt=media&#x26;token=41043f62-7098-49ad-8fa4-91308e625f97" alt=""><figcaption></figcaption></figure>

***

## Logo Colors

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2Fq1hXAk7iTqFnjOBlc33T%2FLogo%20color%20option.jpg?alt=media&#x26;token=bc9bf6d1-7ed3-4bc3-903a-3620e91d05a6" alt=""><figcaption></figcaption></figure>

## Colors

<table><thead><tr><th>Color name</th><th>Hex code</th><th data-hidden></th></tr></thead><tbody><tr><td>Perena Cream</td><td><pre><code>#F7F4ED
</code></pre></td><td></td></tr><tr><td>Perena light purple</td><td><p></p><pre><code>#DCD9FB
</code></pre></td><td></td></tr><tr><td>Perena purple</td><td><pre><code>#44258D
</code></pre></td><td></td></tr><tr><td>Perena Logo color</td><td><pre><code>#29165F
</code></pre></td><td></td></tr><tr><td>Perena text color</td><td><pre><code>#14120C
</code></pre></td><td></td></tr></tbody></table>

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FgHyFo1YzMqACeWMCjcRj%2FPerena%20color.jpg?alt=media&#x26;token=6bc93728-37a7-4c16-8adb-f6e505e137d3" alt=""><figcaption></figcaption></figure>

***

## Font

#### Plus Jakarta Sans

[Donwload the font here](https://drive.google.com/drive/u/0/folders/17o9aSRbHrHWP69a_cvx5WSbEprj5YpOR)

[Official website](https://fonts.google.com/specimen/Plus+Jakarta+Sans)

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FfqmO6hto6CpL8RbkLJAd%2FTypo.jpg?alt=media&#x26;token=daa772fd-68cf-406a-be60-28af5afe86b7" alt=""><figcaption></figcaption></figure>

***

## Verbal identity

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FL8nf0lIxwhR8DkefZ6Vg%2Fverbal%20Identity.jpg?alt=media&#x26;token=fdcd6581-5d99-4fb4-b8ad-5bde52579841" alt=""><figcaption></figcaption></figure>

```
Where money grows
```

```
Delightful saving experience
```

***

## Marketing post&#x20;

<figure><img src="https://1204909387-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9F479TSUX99vvE8WLMUB%2Fuploads%2FEbH3Otiz4REj57mql4ji%2Fpost%20examples.jpg?alt=media&#x26;token=8edc1484-90d1-4b05-be3f-ddb579e67ce7" alt=""><figcaption></figcaption></figure>

[Marketing assets](https://drive.google.com/drive/u/0/folders/12_wf366uJWKTr99Oje-Y4QIT0dSx1ZpB)